Filosofi Kopi

Filosofi Kopi
Jakarta: Gagas Media, 2006
Ben is a coffe addict. He is crazy about coffee. He sailed accross the ocean just to figure out the coffe making and get the best coffees over the world. He consult to the expert baristas from Rome, Paris, Amsterdam, London, New York and even Moskow. He is the expert barista in Jakarta. Jody is his partner and girlfriend. She trust Ben and finally gave all of her money to Ben to make a “Kedai Kopi Ben dan Jody”.

This “kedai” has speciality for each coffee. Every coffee has its meaning, and it really is. People are attracted with this, so there are many people come to this “kedai” and become its loyal customer.

The challenge come when someone drink Ben’s coffee ordinary, without any expression. Ben was really curious and try to find what is wrong. The second challenge comes from a man who ask him to create a perfect coffee. This man offer a great amount of money, if he could give what he want. Could Ben win this challenge?

This book is a collection of Dee’s short stories. I must confess that “Filosofi Kopi” is my favorite short stories in this book, among the others. She is so smart and in my opinion, she is a coffee addict. If she is not, then she must be brilliant, because i could feel every taste of each coffe from her writing.

I suggest you, who is coffee addicted, to read this book. I gave it two tumbs up.

It’s Not How Good You Are, It’s How Good You Want To Be.

It’s Not How Good You Are, It’s How Good You Want To Be.

Paul Arden, 2004

New York, Phaidon Press Inc.


This is another short motivational books. Paul combines text and picture to describe what he means and he made it. Small simple book with full of motivational phrase which could inspire you and support you, especially for you who works at the advertising and media. One of my favorite phrases is:

” When it can’t be done, do it. If you don’t do it, it doesn’t exist”.

According to me, media people should read this, remembering that they should always be creative. Well, if you work in a fast developing world, you should read this as one of your secret inspiring book.

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